Simply giving is not enough. There is huge potential in investments where the social good is at least as important as the profits. This so-called impact investing is seen as the most promising trend in philanthropy. The amount of current assets under management devoted to impact investing is estimated to reach between $400 billion and $3 trillion by 2020. An impressive number, but less so when put in perspective: total assets under management are expected to grow to $102 trillion by 2020.
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