Some years ago, I purchased “Sustainability.Today” from a website supplier. I thought it would be a good name for a news service and social media channel about the global sustainability movement.

But I never used that web address, and now I plan to let it expire. The reason: The sustainability movement, which I have championed for most of my adult life, seems to have disappeared.

This is good news. At least, partly.

The sustainability movement had been fading for some time. I am not sure exactly when it winked out of existence, because many important elements of the movement are still around us: this website, GreenBiz, is one example. And many pioneers and leaders are still doing important work: Paul Hawken leading “Project Drawdown,” Hazel Henderson leading Ethical Markets and writing columns, Hunter Lovins and Karl-Henrik Robert and John Elkington and many other pioneers still lecturing and promoting transformative ideas.

And most of the movement’s initiating institutions are also still active. The Club of Rome, for example, publishers of 1972’s “The Limits to Growth” (one of the sustainability movement’s founding texts), released a comprehensive call to arms in 2018 called “Come On!” under the leadership of then co-presidents Anders Wijkman and Ernst von Weiszäcker — both legendary sustainability leaders in their own right, both still going strong. (Notably, they recently stepped down, making way for the club’s first female leaders, Sandrine Dixson-Declève and Mamphela Ramphele.)

Read more at GreenBiz