Millennials, more than any previous generation, are investing in organizations that prioritize the greater good, most of which seek to provide access to resources, opportunities and rights that many of us take for granted.
Millennials want to invest in organizations that don’t focus on lining the pockets of their boards of directors. They want to make strategic investments with the intention of positively impacting the world. In a survey of 684 investors, millennials were found to make more “social impact investments” than any other segment of America, while 85% of millennials who respondedto the survey signaled interest for this type of investing.
In a World Economic Forum study, 5,000 millennials surveyed in 18 different countries indicated that the overall top priority for any business should be “to improve society.”