Forty years ago the Institute for Community Economics, led by Robert Swann in Cambridge, Massachusetts, launched the first investment fund with positive criteria. Until that time investment screens used negative criteria– no alcohol or tobacco stocks, for instance.

Today, sustainable investment has evolved from negative exclusion to positive inclusion. Now, 90 percent of institutional investors globally believe ESG (environmental, social and governance) integrated portfolios are likely to perform as well or better than non-ESG integrated portfolios, and 72 percent are evaluating ESG factors to make investment decisions.

They owe a debt to the pioneers. The group led by Swann in the late 1970s crafted a set of criteria that still informs social investment funds today, according to Susan Witt, Executive Director of the Schumacher Center for New Economics.

The board of directors of the Community Investment Fund (CIFund) included, among other early ESG investment luminaries, Robert Zevin, who went on to found the first equity fund with social criteria; George Pillsbury of the Haymarket People’s Fund; Rochelle Korman of the Ms. Foundation for Women; and Wayne Silby, who later founded the Calvert Social Investment Fund.

A movement was born

As Witt explains, the CIFund closed after a year and a half without achieving capitalization, but it had raised the question: “Do you know what your money is doing tonight?” It was a question, she said, that institutional investors could no longer ignore. Early partners of the CIFund, Amy Domini and Hazel Henderson, were exploring their own avenues for socially responsible investment so there was no denying that a movement had been born.

Today socially responsible investment has evolved to impact investment, described by the Global Impact Investing Network as “an exciting and rapidly growing industry powered by investors who are determined to generate social and environmental impact as well as financial returns.”

A legacy lives on

The legacy of the Community Investment Fund was clearly evident in 2018. As TriplePundit reported in October, a quarter of U.S. investors now say that an ESG integrated portfolio will outperform a non-ESG portfolio, five times the number who agreed in 2017.

That same month, investors and associated organizations representing more than $5 trillion in assets under management petitioned the Securities and Exchange Commission (SEC) to require mandatory ESG disclosure.

In 2018, the old guard was quickly being replaced with new investors: more women investors, particularly millennials, with younger generations driving the fast growth of the “green bond” market and the field of sustainable finance in general, as TriplePundit reported.

The trend was confirmed by Swell Investing’s study concluding that the vast majority of Generation Z and millennial investors are engaged in socially responsible or impact investments, or plan to invest this way in the future.

And in December,  at the global climate negotiations in Poland, a record 415 investorsmanaging $32 trillion issued the 2018 Global Investor Statement to Governments on Climate Change calling for the phase out thermal coal, a price on carbon emissions and an end to fossil-fuel subsidies.

Continued momentum for socially conscious funds

The momentum continues. Barron’s third annual performance ranking of the most sustainable, ESG-oriented funds in Morningstar’s database found that securities investors who gravitated toward sustainable companies beat the broad market in 2018, just as they did in 2016 and 2017.

Read more at Triple Pundit (blog)