If you have gone to Goldman Sachs Group Inc’s internet home page since mid-December, it would be reasonable to wonder if you had stumbled into some kind of parallel universe. Visitors are met with a background of lush greenery, along with a banner headline: “Our Commitment to Sustainable Finance.”

The company recently announced a $750 billion, 10-year initiative in nine different areas such as clean energy, affordable education and accessible healthcare, and overhauled lending policies to exclude ventures like new Arctic drilling.

At first glance it might seem like the famously hard-charging Wall Street investment bank was feeling, well, not quite itself. After all, Goldman Sachs has not always endeared itself to critics of Wall Street. One journalist, Matt Taibbi, famously called it the “Vampire Squid,” with its arms “wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.”

So what is going on, if even Goldman Sachs is going green?

The $750 billion commitment is earmarked for investing in, financing, and advising companies that are pursuing sustainable goals – for instance, taking steps to reduce carbon emissions. Behind Goldman Sachs’ efforts is essentially one guy, John Goldstein – known as the “Forrest Gump” of the field, since he keeps popping up at key moments – who sold his firm, Impact Capital Advisors, to Goldman in 2015.

“Large companies are pushing sustainability up and down their supply chains. Governments are getting more active and engaged. You’re seeing it everywhere,” said Goldstein, now head of the firm’s Sustainable Finance Group, which was formed last July. “You can see and feel the acceleration going on.”

TIPPING POINT

Goldman Sachs is hardly alone when it comes to big financial institutions buying into sustainability in a serious way. Up until recently, ESG investing – managing money according to environmental, social, and governance factors – has been seen as a niche interest of investors. It is still challenging, for instance, to find ESG options within many U.S. employers’ 401(k) plans.

Read the rest of Chris Taylor’s article here at Reuters

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